Metro Atlanta • Georgia
About Platinum Real Estate
Led by our Principal Broker with 30+ years in Atlanta real estate. Full-service firm for residential, commercial, investment, and property management.
About Platinum Real Estate
Celebrating 30+ Years of Excellence (1996–Present)
Platinum Real Estate was founded in 1996 by our Principal Broker and C.E.O.—an investor, broker, author, and speaker with 30+ years in real estate—and we've been building, evolving, and leading through every market cycle since. The company (founded 1992, privately held) has grown into Platinum Real Estate Enterprises: a full-service real estate firm offering buyer and seller services, property management, real estate marketing, and commercial real estate. We currently serve Atlanta, Buckhead, Smyrna, Southside, Dekalb, Fulton, Gwinnett, and the surrounding Metro Atlanta areas, and are recognized as one of the top real estate organizations in the country.
Our longevity isn't accidental. It's the result of experience, adaptability, and an unwavering commitment to our clients, investors, and agents. Markets change. Technology changes. Strategies change. We've evolved with them—while staying grounded in timeless principles: integrity, results, and service.
Luther Ragsdale II
Principal Broker & C.E.O.
Licensed Real Estate Broker | Qualifying Broker for Real Estate · Investor, Author, Speaker
Experience & Credentials
- 30+ years total experience in real estate
- Qualifying Broker since 1996; Broker C.E.O. at Platinum Real Estate since 1998
- Licensed Real Estate Broker in Georgia; sponsoring broker of Platinum Real Estate (Georgia Institute of Real Estate, 1996)
- Certified through the Institute of Real Estate Management (IREM) to manage residential and commercial investment properties (programs 1984–1988 and 1992)
Professional Timeline
- 1984–1988 — Graceland University, B.A. Business Administration, Management and Operations
- 1989 — Active in IREM, Apartment Association, and Atlanta REIA
- 1992 — IREM certification for residential and commercial investment properties
- 1996 — Qualifying Broker (Georgia Institute of Real Estate); Certified Instructor
- 1998 — Broker C.E.O. at Platinum Real Estate
Education & Affiliations
B.A. in Business Administration, Management and Operations from Graceland University (Lamoni, Iowa), with course work focused on owning, running, and buying and selling business and real estate. Member of Kappa Alpha Psi. Active in IREM, the Apartment Association, and Atlanta REIA since 1989.
Platinum Real Estate is headquartered at 3379 Peachtree Road NE (Buckhead), Suite 655, Atlanta, GA 30326. Full-service firm offering buyer and seller services across Atlanta, Buckhead, Smyrna, Southside, Dekalb, Fulton, Gwinnett, and the surrounding areas.
A Full-Service Real Estate Firm
Platinum Real Estate offers comprehensive services across every major real estate category: Residential, Commercial, and Investment Real Estate, plus Property Management and Real Estate Marketing. While we serve all segments of the market, our specialty is investment real estate. We assist investors in buying, selling, and managing investment properties, providing strategic guidance designed to build long-term wealth—not just close transactions.
From first-time investors to seasoned portfolio owners, we understand the numbers, the operations, and the strategy behind profitable real estate investing.
Built for Investors. Powered by Education.
Education has always been at the core of who we are. Our Principal Broker and team are deeply committed to training and developing licensed real estate agents, especially those who want to operate at a higher level—whether as elite producers, investor specialists, team leaders, or brokerage owners.
We offer:
- 1-on-1 coaching and mentorship
- 100% commission plans
- Flexible plans for individual agents
- Scalable options for teams and leaders
Our agents don't just get licensed—they get trained, supported, and equipped to win in today's competitive market.
30 Years Strong—and Just Getting Started
After three decades in business, Platinum Real Estate stands as a company shaped by experience, strengthened by innovation, and driven by people. We are proud of where we've been—and even more excited about where we're going.
Whether you're a client, investor, or real estate professional, Platinum Real Estate is built to serve you at the highest level. Welcome to Platinum.
Our Company
A Multi-State Real Estate Ecosystem Built for Specialization and Scale
Platinum Real Estate Enterprises Group operates as a unified enterprise managing multiple licensed real estate companies, each designed to serve specific client needs, agent specializations, and market opportunities. This structure provides the strength of a 30-year organization with the precision of purpose-built divisions.
Our Real Estate Companies
- Platinum Real Estate, LLC — Our flagship residential brokerage serving homebuyers, sellers, and residential real estate professionals with comprehensive transaction services, advanced technology, and professional coaching.
- Platinum Investment Real Estate — Dedicated to investment property acquisition, portfolio development, and investor representation for buy-and-hold investors and small multifamily buyers.
- Platinum Property Management — Professional property management for residential rentals: tenant screening, rent collection, maintenance coordination, and financial reporting.
- Luther Ragsdale Real Estate Institute — Georgia-approved pre-license, post-license, and continuing education for agents and investors.
Whether you're buying a home, building an investment portfolio, managing rental properties, or growing your real estate career, Platinum Real Estate Enterprises Group has a company designed specifically for your needs. Explore our services and Metro Atlanta locations.
Company History
Platinum Real Estate was founded in 1996 in Atlanta, Georgia. For over 30 years, our Principal Broker and team have been building, evolving, and leading through every market cycle. What began as a traditional real estate brokerage has grown into a full-service firm recognized as one of the top real estate organizations in the country.
Our longevity is the result of experience, adaptability, and an unwavering commitment to our clients, investors, and agents. We've evolved with changing markets and technology while staying grounded in timeless principles: integrity, results, and service.
Our Beliefs
Core Principles Shaped by 30 Years of Real Estate Excellence
At Platinum Real Estate, our beliefs have been forged through three decades of real-world experience—led by our Principal Broker—across multiple markets, economic cycles, and business environments. These principles guide every company within our enterprise and every relationship we build with clients, agents, and investors.
Long-Term Vision Over Short-Term Gains
Real estate is a marathon, not a sprint. We believe sustainable success is built through consistency, discipline, and strategic thinking—never through shortcuts or hype.
Experience Creates Competitive Advantage
Our 30-year track record demonstrates that longevity in real estate is not accidental—it's earned through adaptability, risk management, and the ability to protect clients through every market cycle.
Integrity Is Non-Negotiable
Trust is the foundation of every real estate transaction. We hold ourselves to the highest ethical standards in representation, compliance, and decision-making.
Client Success Is Our Success
We measure our success not by deal volume alone, but by the long-term outcomes we help clients achieve.
These beliefs aren't aspirational statements—they're operational principles tested and refined over 30 years of real estate leadership.
Technology Platform
Smarter Systems. Better Decisions. Faster Growth.
At Platinum Real Estate, technology isn't an add-on—it's a strategic advantage. Our advanced technology ecosystem is designed to help agents, teams, and investors operate at a higher level with smarter systems, real-time data, and automation that drives results.
Core Technology Capabilities
- Customer Relationship Management (CRM) with automated follow-up
- Marketing automation and multi-channel campaigns
- Lead capture and conversion systems
- Transaction and pipeline management
- Market data and analytics
- Digital transaction management (paperless)
Our systems are designed to support accountability, coaching, and execution—not just software for software's sake. When combined with Platinum's coaching programs, technology becomes a growth multiplier.
Whether you're a solo agent, investor, or building an organization, Platinum's technology adapts as you scale. Learn more about our technology or contact us to get in touch.
Careers at Platinum
Join our team. 30 years of excellence. 1-on-1 coaching, 100% commission plans, technology, and ongoing training.
View Careers & Apply